The Playbook

CHECK THE READ. COPY THE PLAY. FUND THE SEASON.

PRE-GAME SETUP
The Read: The Broadcast 01. THE "GROUP CHAT"
Heads up everyone. 📢 [Player Name] is fundraising for [Team Name] this season. We aren't selling generic junk. We are selling Official Team Coffee. This isn't a cheap bag with a sticker—it's a Custom Team Box with our colors and logo. It’s high-quality fuel (Hectic 8) and $8/box goes right to the team. Grab yours here: [INSERT LINK]
The Read: The Purist 02. THE "COFFEE SNOB"
Hey [Name], [Team Name] partnered with Hectic 8 to launch our own Official Custom Roast. This isn't a grocery store bag—it's Premium Team Packaging (full box) with our logo and fresh-roasted coffee inside. Since you know good coffee, I’d love for you to try the Dark Roast. Let me know what you think. Link: [INSERT LINK]
The Read: Blue Collar 03. THE "HEAVY USER"
Yo [Name]. [Player Name] is fundraising for the season, but we aren't selling the usual stuff. We have our own Official Custom Coffee. It comes in a Team Box, not a bag with a sticker. High caffeine. Stop buying the gas station stuff this week and grab a couple of boxes from us. It helps pay for the gear. Link: [INSERT LINK]
The Read: The Super Fan 04. THE "PROUD GRANDPARENT"
Hi [Name]! You need to see this—[Player Name]'s team launched Official Custom Coffee. It comes in a Custom Team Box printed in [Team Name] colors with the logo front and center. It looks awesome on the counter. We have Coffee and Pods available. $8/box goes right to the fees. Love you! Link: [INSERT LINK]
The Read: The Anti-Fundraiser 05. THE "REALIST" FRIEND
Hey! I am saving you from buying $20 wrapping paper you’ll never use. 😂 [Player Name] is fundraising, but we are doing Custom Team Coffee this year. It's a sweet Team Box(not a bag) in [Team Name] colors and it actually tastes good. Grab a box so we can hit our goal and be done with it. Appreciate you! Link: [INSERT LINK]
The Read: The Neighbor 06. THE "LOCAL SUPPORTER"
Hey [Name], hope you're doing well. [Player Name] is gearing up for the season and we launched Official Team Coffee to fund our equipment. The packaging is a Custom Box with the [Team Name] logo and colors. It’s a great way to show town pride on your kitchen counter without buying junk. Would love if you could grab a box! Link: [INSERT LINK]
The Read: Out-of-State 07. THE "LONG HAUL" RELATIVE
Hey Aunt/Uncle [Name]! [Player Name] is fundraising for the season. We’re doing Custom Team Coffee this year and IT SHIPS DIRECT to your door. The boxes are printed with the [Team Name] logo and colors, so it's a great way to support [Player Name] from afar. Miss you! Link: [INSERT LINK]
The Read: The Job Site 08. THE "BOSS"
Hey [Name]. My kid’s team, [Team Name], just dropped a Custom Coffee Line. It's top-tier stuff in Official Team Boxes. Instead of the generic office bulk stuff, stock the breakroom with some local team pride. We have bulk boxes and K-Cups. It supports the team and it tastes way better. Link: [INSERT LINK]
The Read: The Night Shift 09. THE "NIGHT OWL"
Yo [Name], hope classes/work is going well. [Player Name] is selling high-caffeine custom coffee for this fundraiser. The Team Box sports the [Team Name] colors and logo. Skip the energy drinks and grab a box of the Dark Roast to help us out. It ships right to you. Link: [INSERT LINK]
The Read: The Keurig User 10. THE "QUICK FIX"
Hey [Name]! [Player Name] is fundraising with our Official Team Coffee this year. I know you usually use Pods/K-Cups—we actually have those available too! Grab a 12-pack Box of the Medium Roast. It supports the team and beats the store-bought stuff. Link: [INSERT LINK]
The Read: 2-Minute Drill 11. THE "CLOSER"
Hey, circling back on this! We are $X away from hitting [Player Name]'s goal for the season. The shop shuts down in 48 hours. Can you help us cross the finish line? Grab a Box of Custom Coffee before it's gone. Link: [INSERT LINK]

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